Finding a great place to stay is one of the highlights of a trip to London, with new hotels opening regularly to provide fresh options.
What are some of the new and upcoming hotels in the capital you might want to know about?
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3 New Hotels Are Opening in London?
The Sustainable Diamonds Hotel
Astrea London is set to create a new type of hotel in Fairmont Windsor Park. This company creates lab-grown, sustainable diamonds and is planning to open a hotel that expands its main business.
How they fit the timeless appeal of diamonds into the London accommodation scene is the most interesting part of this project. Hatton Garden is the current focal point of London’s diamond trade, but we’ll need to wait and see if Astrea manages to shift the focus out to Fairmont Windsor Park.
From Gone with the Wind to Diamonds Are Forever, these gems are used as a symbol of wealth and romance in movies and other types of entertainment.
Visitors to the city can see spectacular gems at the Natural History Museum and the Tower of London’s Crown Jewels exhibition.
Fun treasure hunts are sometimes held by tour companies around Hatton Garden, while you’ll also be looking for a diamond if you play Gem Heat slot spins.
The diamond is the top-paying symbol in this game and gives the slot its name. Other titles including Diamond Jackpots and Diamond Cascade reveal how this theme has captured the imagination of the slots-playing public.
The hotel will have design elements like metallic vitrines and cream suede to provide a stylish look.
It’s going to provide a showcase for its diamond collection, including engagement rings and the recently launched Eternal Eight piece.
The long-lasting appeal of diamonds makes this an intriguing prospect, as these precious stones have become an important part of popular culture over time.
The Modern Art Hotel
Art’otel London Hoxton brings a modern art style to the Shoreditch area. It’s the sister hotel to one already opened at Battersea Power Station.
Part of the Radisson Group, it joins a range of other arty locations they have in cities like Amsterdam and Berlin.
While the Battersea Hotel has a Spanish style, the new location is said to be funkier, with Londoner D*face acting as the artist in residence.
Expect a noughties look with the hotel itself easy to spot as it’s the giant cylinder next to the Old Street roundabout, putting it right in the heart of one of the city’s most cutting-edge, artistic districts.
The Resident Club Approach
The Other House Covent Garden is going to be launched in the fourth quarter of 2025, bringing a new type of accommodation to the theatre district.
It’s set to combine the flexibility of a hotel with the benefits you normally get from an apartment or private members’ club.
Options range from one-night stays to longer residences of a year or more, with residents of all types able to access the private club-style amenities.
The bedrooms and club flats contain kitchenettes and living spaces, while there are on-site options like a cocktail bar and street café.
A rooftop bar called the Peacock Lounge adds to the community feel. It’s based in the Wellington Block and is made up of seven buildings with a five-story atrium as the architectural highlight.
These new hotels are going to be even more variety to the accommodation options in London.
With over 20 million international visitors coming to the city in 2023, the demand for hotel rooms is growing and these are just a few of the new alternatives for tourists to explore.